Greatness Wins Logo

Derek Jeter and UNTUCKit Founder Chris Riccobono have joined forces with Wayne Gretzky and American Ballet Theatre Principal Dancer Misty Copeland to introduce Greatness Wins: athleticwear for the modern athlete.

About Greatness Wins


Why we love Greatness Wins

Why We Love Greatness Wins

Greatness Wins has a simple vision: to create the next great athletic brand. Curated and tested by some of world’s greatest competitors, this is the gear they always dreamed existed: Meeting exacting standards for quality, construction and endurance; Using only premium fabrics that can withstand your toughest workouts; Ensuring a clean, consistent fit every time. Committing to sustainable practices, Greatness Wins aims to inspire future generations of athletes to dream big and put in the effort in pursuit of those dreams.

Commitment To Sustainability

Sustainability and brand impact

Brand Impact

At Greatness Wins, sustainability isn’t about commercializing on a trend… it is woven into every strategy, design, fabric, trim, and even their supply chain.

Greatness wins products are manufactured ethically

Ethical Manufacturing

Greatness Wins partners with factories that promote and sustain fair labor practices, safe working conditions and environmental responsibility in the finished-goods factories, farms and mills.

Responsible Sourcing

Over 90% of all Greatness Wins’ styles are made using Global Recycled Standard (GRS) certified recycled polyester. This cuts the need for harvesting raw materials, keeps trash out of landfills and means using less overall resources to make products.

Why Choose Greatness Wins


What sets a superior athletic outfitter apart is simple: fit and fabrication. Greatness Wins takes pride in their fastidious attention to detail. They use the same, precise specifications over and over again to ensure a great fit the first time and every time. No matter the product. Season to season. Their obsession with quality isn’t about being fancy; it’s about the performance of the clothing itself. The brand searched the globe to find durable tech fabrics that won’t rip, pill or lose their shape after working out or in the wash. With their clean, crisp, uncluttered style, these pieces are truly built to last.

Derek Jeter and Chris Riccobono designed superior products for the modern athlete
designed with the highest level of craftsmanship

CRAFTSMANSHIP

Performance apparel is highly specialized. It requires unique seams, manufacturing equipment, design expertise, etc. Greatness Wins meticulously plans every thread size, thread count, type of seam, and every piece of specialty sewing machinery.

greatness wins quality is unmatched

QUALITY

The brands technical design and product specifications are like blueprints, each element is meticulously outlined for their manufacturing partners to bring you the best quality and highest performance apparel possible. Greatness Wins’ products, down to the smallest details, are built with the purpose to help you push past your limits.

Popular Styles

Shop the mens athletic tech polo

Athletic Tech Polo

shop the womens core tech full zip

Core Tech Full Zip - Women's

shop the mens core tech hoodie

Core Tech Hoodie - Men's

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