The Top 5 Markets For Promotional Umbrellas

Looking for new umbrella customers? Well, take cover! We’re about to rain prospects and selling points on you. Read on to discover the top five markets for promotional umbrellas, along with expert product recommendations and stats that will help you seal the deal with every industry.

#1– Healthcare

#2 – Hospitality

#3 – Finance

#4 – Education

#5 – Sporting & Outdoors

#1 Healthcare

Healthcare is a big buyer of umbrellas, which shouldn’t surprise you: Healthcare is the second largest contributor to distributor revenue overall, accounting for 8.7% of distributor sales per the ASI Counselor State of the Industry Report. If you’re looking for large orders, the healthcare sector will be your prescription for success.

To win their business, highlight the potential of the promos they’re investing in. For instance, the Global Ad Impressions Study found that umbrellas generate approximately 1,100 impressions in their lifetime. That’s over a thousand impressions for just one promo. Few other items can compare to that kind of reach, making umbrellas a great choice for medical professionals.

Top Prospects:

ü  Hospitals

ü  Medical groups

ü  Doctors

ü  Dentists

ü  Nursing homes

ü  Medical laboratories

Suggested Uses:

·        Gifts for National Nurses Week

(May 6th - May 12th)

·        Gifts for National Hospital Week

(May 2nd - May 8th)

·        Incentives for employee recruiting programs

·        Rewards for new patients or members

·        On-site gift shops or pharmacies sales

·        Promote charity events and blood drives

Plan Ahead for Healthy Sales 

 

Looking for more opportunities in the healthcare and medical field? Take a look at these 2021 events, to bring in healthy umbrella sales year-round:

 

JANUARY

    National Volunteer Blood Donor Month

    National IV Nurses Day (January 25th)

FEBRUARY

    National Cancer Prevention Month

    National Eating Disorder Awareness Week (March 1st - March 7th)

    National Donor Day (February 14th)

MARCH

    National Nutrition Month

    Brain Awareness Week (March 15th – 21st)

    National Drug and Alcohol Facts Week (March 22nd - 28th)

    World Oral Health Day (March 20th)

    National Doctors Day (March 30th)

APRIL

    National Autism Awareness Month

    National Public Health Week (April 5th - 11th)

    World Health Day (April 7th)

MAY 

    National Mental Health Month

    National Women's Health Week (May 9th - 15th)

    World No Tobacco Day (May 31st)

JUNE

    Alzheimer's and Brain Awareness Month

    Men's Health Week (June 14th - 20th)

    National HIV Testing Day (June 27th)

 

JULY

    Eye Injury Prevention Month

    UV Safety Month

    World Hepatitis Day (July 28th)

AUGUST

    Summer Sun Safety Month

    National Health Center Week (August 12th - 18th)

    World Lung Cancer Day (August 1st)

SEPTEMBER

    Childhood Cancer Awareness Month

    National Rehabilitation Awareness Week (September 21st – 27th)

    World Heart Day (September 29th)

OCTOBER

    Breast Cancer Awareness Month

    National Dental Hygiene Month

    Red Ribbon Week (October 23rd – 31st)

    Walk and Bike to School Day (October 6th)

NOVEMBER 

    Lung Cancer Awareness Month

    National Diabetes Education Week (November 7th - 13th)

    Great American Smokeout (November 19th)

DECEMBER

    Safe Toys and Gifts Month

    National Influenza Vaccination Week (December 5th - 11th)

    World AIDS Day (December 1st)

Leed’s Recommends These Umbrella Styles:

2050-01    41" Folding Umbrella

2050-02    42" Auto Open Folding Umbrella

2050-16    46" Blue Skies Auto Open Folding Umbrella

2050-49    46" Vented, Auto Open Folding PinWheel Umbrella

2050-53    42" Auto Open Folding, Color Splash Umbrella

2050-69    42” Auto Open Windproof Umbrella 

#2 Hospitality

Rain or Shine, your clients will be able to step in and save the day by offering promotional umbrellas that’ll keep guests dry or shaded, depending on the weather, on their way to the activities they planned for the day.

Promotional umbrellas are kept an average of 14 months, per the Global Ad Impressions Study, so your hospitality clients will get over a year’s worth of advertising power from just one umbrella.

Top Prospects:

ü  Hotels

ü  Resorts

ü  Restaurants, Cafes, Bistros

ü  Bed & Breakfasts

ü  Cruise Lines

 

Suggested Uses:

·        Gifts for guests or travel agents

·        Courtesy umbrellas for rainy days

·        Employee morale and rewards programs

·        On-site souvenir and gift shop sales

·        Promoting special events and tournaments

 

Recommended Umbrella Styles:

2050-05    58" Auto Open Folding Golf Umbrella

2050-57    46" Auto Open, Fashion Umbrella

2050-66    48" Colorized Manual Inversion Umbrella 

2050-71    48" Auto Open Inversion Umbrella

2050-91    58" Inversion Auto Close Golf Umbrella

2050-94    48" Auto Close Heathered Inversion Umbrella

#3 Financial Institutions

Looking for a little more cha-ching? Look no further than Financial Institutions,  the third largest contributor to distributor revenue per the Counselor State of the Industry Report, making up 7.4% of sales.

Why is this market great for umbrellas? Because big-budget clients like this want promos with high perceived value, but they don’t necessarily want a big price tag. Umbrellas hit that sweet spot of high-class style at an affordable price point while delivering a quality item consumers will actually use. Don’t forget, 58% of consumers report the quality of an umbrella is the number-one reason they keep it, per the Global Ad Impressions Study.

 

Top Prospects:

ü  Banks

ü  Credit unions

ü  Insurance companies

ü  Savings and loan groups

ü  Brokerage firms

ü  Financial consultants

 

Suggested Uses:

·        Gifts for new customers and accounts

·        Promotional items at sales meetings

·        Giveaways at industry trade shows

·        Prospecting tools for salespeople and agents

·        Promoting “umbrella coverage” products

 

Recommended Umbrella Styles:

2050-02    42" Auto Open Folding Umbrella

2050-14    46" Chairman Auto Open/Close Vented Umbrella

2050-53    42" Auto Open Folding, Color Splash Umbrella

2050-93    42" Auto Open/Close Bluetooth Audio Tech Umbrella

2050-94    48" Auto Close Heathered Inversion Umbrella

2051-16    64" Auto Open Reflective Golf Umbrella

 

#4 Education

Score high marks with education customers: As the top contributor to distributor revenue, education accounts for a massive 13% of overall sales per the ASI Counselor State of the Industry Report. Competition will be fierce to win the business of these customers, but you can come out on top if you go to your presentations prepared.

Highlight the features colleges and universities care about most. For instance, showcase styles that come in a wide range of colors to capture any school’s colors in full glory. Or, include recommendations on how they can be used, like tour guides using them during orientation or campus tours, so prospects can see the potential of investing in them.

 

Top Prospects:

ü  Colleges and universities

ü  Grade schools at all levels – K-12

ü  Booster clubs

 

Suggested Uses:

·        Gifts for teachers and parent volunteers

·        Mementos for graduating classes

·        Campus bookstores

·        Fundraisers for sports teams and clubs

·        Promote alumni programs

 

Recommended Umbrella Styles:

2050-01    41" Folding Umbrella

2050-02    42" Auto Open Folding Umbrella

2050-03    42" Auto Open Folding Safety Umbrella

2050-09    62" Course Vented Golf Umbrella

2050-66    48" Colorized Manual Inversion Umbrella

2051-16    64" Auto Open Reflective Golf Umbrella

#5 Sports/Outdoors

Game on. Wintergreen Research estimates the U.S. youth sports market is worth over $15.5 billion – and there’s even more profit potential if you factor in the adult sports market too. You can capture a piece of that pie for yourself by pitching fan-approved promos like umbrellas to sports organizations in your community.

While branded sports balls and pompoms are great, what will really give sports clients bang for their buck are promos fans can take home to use after the game – or even bring back to future games. Don’t forget to pitch promos that appeal to the parents of little athletes too: The Global Ad Impressions Study found 59% of baby boomers keep promotional umbrellas they receive for over two years.

Top Prospects:

ü  College and university sports teams

ü  Local recreational leagues

ü  Booster clubs and fundraisers

ü  Hiking and camping grounds

ü  Sponsored sporting events

 

Suggested Uses:

·        Game day giveaways

·        Sell in college bookstores and souvenir shops

·        Sell to raise funds for booster clubs

·        Free gifts to sponsors of corporate sporting events

·        Raffle prizes at sporting events

 

Capture Corporate Orders With Golf Outing Promos

Not only are umbrellas great for sports organizations, they’re super popular with corporate clients, too. Why? Umbrellas are impressive (and useful!) giveaways for corporate sporting events, such as a golf outings or golf fundraisers. Rather than pitch to the golf courses or country clubs themselves, reach out to the corporate sponsors to see if they’d like to invest in promotional items participants can take home and continue using after the big event.

 

Recommended Umbrella Styles:

2050-05    58" Auto Open Folding Golf Umbrella

2050-09    62" Course Vented Golf Umbrella

2050-55    58" Ultra Value Auto Open Golf Umbrella

2050-89    60" Jacquard Sport Auto Open Golf Umbrella

2051-04    60" Heathered Sport Auto Open Golf Umbrella

2051-14    60" Double Vented Golf Umbrella